When Did Nike Become an Upcycled Brand?

Nike, Inc. can be considered an upcycled sport brand. After reading a recent article posted to their site, examining their innovative products progression over the last 40 years, it brought to my attention the current sustainable industry in sports. Within forty years, Nike has progressed in not only their process of how they create their products but with the materials they used. When first thinking about what upcycled fashion is, many people at first would not classify Nike under its repurposed ideals. The first thought that generally comes to my mind when thinking of upcycled goods is businesses having the capability of turning trash into treasures. From what we have seen over Nike's extensive portfolio of products, not only is upcycling a means for everyday people to save money and a way to recycle unwanted goods but, it has impacted the fashion industry extensively today. Companies can no longer create goods without being transparent in their process. “Save the planet”, “Eco-friendly”, “Sustainability” is what captivates the minds of the consumers today. Having understood this, Nike has catered to today’s new customer and the planet by simply using recycled plastic bottles in the construction of their cleats. Being more conscious, eliminating our carbon footprint has changed from a customer gimmick to an overall industry transition. Nike should be applauded for continuing to create innovative products in the sportswear/athletic industry while being leaders in sustainable practices.

Original Article - “Nike Football Illustrated: A Timeline of Game-Changing Innovation”

http://news.nike.com/news/nike-football-illustrated-a-guide-to-game-changing-innovations